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Analysing Your Website
Initially all one's efforts go into having a website, but once it is up and running you begin to find you want to know more about the people who visit your site and what they do and why do they not always buy?! Why did they come to you in first place? It's not just a matter of knowing how many "hits " your site has had. You need to know where they came from, how long they stayed at the page they arrived on, where they went to afterwards, and so on.
There are many services offering statitiscal data on your website performance. We are not going to recommend any specific services here, but draw your attention to the kinds of data you might need to look at.
- Where your visitors came from. This is frequently called "referrer tracking"
- The search phrase they used to find your web page if they came via a search engine
- How long they stayed on the page in question
- Where your visitors went afterwards
- What browser, operating system, and screen resolution they were using
Referrer Tracking
This is to do with where your visitors came from. It is, however, of limited use because most people do not have their own IP address when they browse the web - they are using one of a range supplied by their ISP. Nevertheless some aspects of it are useful; especially when it shows which search engine or other website they came from.
Search Engine Tracking
What you really need to know here is not what keywords your visitors have used in search engines to find your website, but which keyphrases. You should ensure that you have full keyphrase data.
Data About the Computers Used by your Visitors
This is important because you need to know how many visitors are using old or alternative browsers which might render your page differently, what screen resolution and size they are using because this determines how they will see the page - what content is not immediately visible to them for example, because they have to scroll to find it. You may then adjust your web design to meet the needs of your visitors.
In order to find out how our TOPS software helps small businesses, please see our presentation. The small business advice menu is below ...
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NEW BROOM SOFTWARE LTD
Sea View, Dundonnell, Ross-shire, IV23 2QZ
Tel: 01854 333833 Fax: 0871 264 2067
Registered in Scotland. Company Number: SC245658
Registered VAT Number: 814 0949 33
Contact / Enquiry Form
TOPS SOFTWARE LTD is the registered trading name for an order processing software programme provided by New Broom Software Ltd. Registered in Scotland. Company Number: SC 271869. Registered VAT Number: 845 5391 06
Simone Nelson is a member of the following trade and professional associations:
Federation of Small Businesses - 1228089, Inverness Chamber of Commerce - 1406, Ullapool Tourism & Business Association, Highland Business Women's Club, SCDI, Fusion
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S m a l l B u s i n e s s A d v i c e
Owing to the popularity of our small business advice section, we decided to amalgamate all the information there to create a new ebook Making It With Mail Order. We have also added a lot of new information. It covers such topics as dispatch & packaging & carriers, how to take and process credit card and other forms of payment, how to avoid credit card fraud, writing terms and conditions of sale, producing your website, choosing a web host, updating your website, search engine optimisation, website advertising, building your shopping cart, choosing your software, customer relationship management, The Consumer Protection Distance Selling Regulations, Data Protection Act registration, and many other topics ... It is free in return for registering your details with us.
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